Personal rebranding

Remember that New Logo! post I made awhile back? How about the Wax Seals one I made more recently? Both of those featured images of what I considered at the time to be a personal logo. But the problem is, while they both had their merits, neither of those designs matched my style, both in logos and in design in general. So I decided to take another shot at it. This time I think I have it right. So, without further ado, here is the new re-branding of me.

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Personal rebranding

Retrograde Photography

I’ve always been fascinated by optics. I think old cameras and microscopes and lenses are really interesting. So when I found a 1952 Kodak Retinette model 017 camera to use, I was ecstatic. The camera is really interesting – it has a hatch in the front that opens to reveal and simultaneously extend the lens, which has a visible bellows behind it. Every step of the process that goes into taking pictures is manual, including a lever that must be cocked back before every shot (this may be a common feature on fully-mechanical cameras even today but, as I have never attempted film-based photography until now I am not sure). I decided to go out into the city and take some pictures to try it out. I gave myself only one rule: I could only take every shot once. No taking two or three or five versions of the same shot to pick out the best like I’d normally do. This time I had to trust my photographic abilities to make the best image possible. I think I did fairly well.

This was the picture I was most excited to see developed. I’m glad to say it came out really well. Isn’t that child adorable?

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Retrograde Photography

3D printed wax seals

Have you ever wanted something simply because it was cool? That’s how I felt one night about having a custom wax seal. No, I am not a gentleman in the 1800s who writes formal letters to all of my sophisticated friends. In fact, I haven’t written a letter – an actual, on-paper letter – in years. That doesn’t make the prospect of having quirky, gentlemanly things any less enticing. Of course, being the nerd that I am I couldn’t stand for simply paying a company to put my design into a standard stamp-cutting machine (I’m fairly certain those exist). I opted instead for a route that will not surprise followers of this blog in the slightest. If you hadn’t already guessed by the title of this post, I’m talking about 3D printing. I designed my “logo” in Adobe Illustrator and then imported it into 3ds Max. There, following measurements taken from a pre-made wax stamp (turns out they give you a free stamp head when you buy the handle, who knew?) I created my own custom version. I also created a leaner “economic” version for a friend who didn’t want his personal stamp to be as expensive. In the end they came out to around $20 and $30, respectively. Adding the $8 for each handle and this little venture is just starting to push into the realm of “why did I waste my money on this?” but that’s alright. It’s still classy as hell.

3D printed wax seals